PRODUCT INNOVATION CAPABILITY, COMPETITIVE ADVANTAGE AND BUSINESS PERFORMANCE IN MSMES: A CONCEPTUAL PAPER. Quantum Journal of Social Sciences and Humanities, [S. l.], v. 7, n. SI4, p. 592–598, 2026. DOI: 10.55197/qjssh.v7si4.1654. Disponível em: https://mail.qjssh.com/index.php/qjssh/article/view/1654. Acesso em: 27 oct. 2026.